The Cat's Meow

Ever notice that there are phrases that, in this day and age, ONLY get used in ad copy? As puns?

For example, have you ever been anywhere in the last three decades where someone actually referred to something as being the cat's meow?

No. You haven't.

You have, however, seen cat food, furniture, and toys referring to themselves that way.

Try our new catnip-flavored jingle ball! Mittens with think it's the cat's meow!

No, Mittens won't.

(Mittens will actually probably try and eat the ball to get at the catnip, and, failing that, pounce on, forcing it till to roll under the couch where you'll both forget about it until three years later when you sell the couch on Craigslist.)

(I'm just saying.)

Anyway, there are a bunch of these phrases, and this blog post would list all of them, except I can't think of any more right now. (Now THERE is some honest advertising, huh?)

I will, however, leave you with this brilliant mailer I received the other day. Because it...it...I don't know, it's just some kind of modern day mailer miracle.

Who makes ads like this these days? Who?

Well, Life Alert, I guess. Remember them? The creators of I've Fallen And I Can't Get Up?

I suppose if I wanted to get SENIOR's attention, maybe using brightly colored scare tactics really is the best way to go.

On the other hand, what I really want to know is, what was that photo shoot like?

Photograher: Okay, Ma'am, what we want from you is to look tough. You're standing your ground. You are saying NO to those nursing home bitches.

Senior: [makes a face]

Photographer: That's good, but it's not quite tough enough. Pretend they just called you SENIOR and slapped your picture on a bright yellow and red flyer...perfect!